At DSM, basement-dweller is a compliment. The Basement is where the brands defining contemporary style converge – and, this season, it’s home to a special New Balance installation by Tom Emerson, titled “Gator”.

It’s also a treasure trove of DSM exclusive styles. This spring, Craig Green exclusives get graphic, with psychedelic floral button-downs and punchy sweaters dotted with pixelated blooms. Exclusives from MFPen lean into minimalism, featuring a cosy cable knit sweater, button-down shirt and a slouchy quarter zip. Special styles from Paraboot and B.eautiful are also on display.

In this space, emerging London-based brands are bringing fresh ideas and designs. Stefan Cooke’s charming pleated skirts, club shirt and chainmail collars reimagine quintessential British motifs. Chopova Lowena gives American cheerleaders a much-needed makeover, emblazoning multicoloured mesh jerseys with stars and splicing sporty bomber jackets with lace-up detailing. Knitwear and shirts from Kiko Kostadinov’s SS26 menswear look to island life, featuring swirling prints and pops of colour. There’s also new styles from Ashley Williams and Paolina Russo.

Streetwear-inspired labels live here, too. Undercover’s spring pre-collection ranges from fuzzy zip-ups to a tee that reads “I Am Chaos”. There’s even a satin bomber, with other enticing new outerwear coming from Our Legacy and Stone Island. Doublet’s offerings include faux fish woven into a cable knit sweater and spikey sneakers. Little Tokyo Table Tennis serves up a range of tees, long sleeves and hats, all printed with vivid graphics. Pieces from FFFPostalservice, Fugazi, Arc’teryx, Veilance, Dr. Martens, Henry Johnson, Bye Jeremy, Passion, Online Ceramics, Cease, Cactus Store, Porter and No Idea are also ready to shop.

On 21st January, DSM Kei Ninomiya will arrive in-store. The collection leans into schoolyard codes in nod to DSM’s spirited community. Why go to college when you can visit an establishment like DSM?

Words by Violet Hayward Goldstone.