Famille Notoire x Christian Jeffery

Notoire is a men’s clothing brand founded by Robbie Junior Kwapong, who is of Ghanaian descent and grew up in the south of the Netherlands. Known for his culture of faith, interest in film and passion for football, he has created Notoire as a home for these influences to live together. Notoire draws inspiration from the romanticised, intellectual, and stylistic perspective of cinema — blended with the community-based, competitive and creative nature of football.

The “Love Thy Neighbour” installation is the first way Notoire is illustrating the intersection between faith, film and football to the public. By partnering with Christian Jeffery, former Adidas Football Senior Designer who is known for his hand-painted pieces. This installation re-imagines kits from teams such as Arsenal, Spurs, West Ham and Chelsea. Highlighting how all these teams have their own fanbase but still find a way to live in harmony with each other in the same city.