adidas Originals by Simone Rocha

adidas Originals by Simone Rocha opens a new chapter between the two brands, reinterpreting adidas’ archive through Rocha’s singular exploration of femininity, craft, and materiality. The collection reveals another perspective on the brand’s archival icons, exploring the space between strength and delicacy, translated to a distinct lifestyle language.

Photographed by Justine Kurland, the campaign marks a rare return for the artist. Best known for her utopian, cinematic images of American landscapes and fringe communities, Kurland brings her long-standing exploration of girlhood, freedom, and shared experience to the collaboration.

Launches Thursday 10th September with a special installation in-store and online on the DSML E-SHOP.

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