How To Shop

We are open as usual and look forward to welcoming you in-store. Please be assured that our top priority is the safety and well-being of our clients and staff, which is why we are implementing all necessary safety measures recommended by the Government.

Holiday Opening Hours

Thursday 24th December
Friday 25th December
Saturday 26th December
Sunday 27th December

10:00am – 4:00pm
12:00pm – 7:00pm

Monday 28th December
Thursday 31st December
Friday 1st January
Saturday 2nd January

11:00am – 8:00pm
10:00pm – 4:00pm
12:00pm – 7:00pm

Contact Us

+44 207 518 0680
WhatsApp: send us a message

In-store or Virtual Shopping Appointments

Please get in touch using the contact details above and a member of the team will be happy to arrange an in-store or virtual shopping appointment for you.

Rose Bakery

Open for takeaway only at this time. Click here to view selected items available for collection.


The DSML E-SHOP is delivering all orders as usual. You can reach the DSML E-SHOP Customer Service team by telephone +44 20 7758 8185 or email

Visitor Guidelines

In response to the coronavirus pandemic we ask you to be mindful of a few simple guidelines when you visit our store:

Please observe social distancing

Always remember to follow social distancing and keep two metres apart from others.

Please use hand sanitiser provided

Take the opportunity to use hand sanitiser on your way into the store and where we have provided it throughout the building at dedicated “sanitiser points”.

Please wear a mask

Under the government guidelines, the wearing of masks is compulsory in shops. We welcome visitors who are wearing their own masks and we are providing masks for visitors who do not have their own. You will also see that our staff are wearing masks.

Please observe our rules for “TRY-ONS”

Please use a mask and disposable gloves when you are trying on any garment or shoes and please follow the instructions provided in the fitting rooms.

What we are doing

While you enjoy your time at DSM, our cleaning team will be disinfecting touch points, cleaning surfaces and replenishing stocks of hand sanitiser and hygiene products throughout the day. We are quarantining all try-ons and returns to reduce the risk of exposure to Covid-19. Our employees have undergone training and are constantly engaged in learning new work practices to assist you in the safest way possible.

We are prioritising employee and visitor welfare above all else. We treat your safety and the safety of our staff as a primary concern and all efforts are being made to ensure the upmost is done to follow all precautions against Covid-19. In order to sustain a healthy and safe environment, it’s important that we all respond responsibly to these health precautions. A risk assessment will also be available upon request.

Thank you and we look forward to seeing you!