Head of Marketing 

Reporting to: Vice President

JOB PURPOSE

An exciting opportunity has arisen for an experienced Marketing professional to join the team at Dover Street Market. You will be responsible for building a customer centric marketing strategy across our organisation: Store, VIP team, customer services, digital and eCommerce. Reporting to the Vice President, this role will suit someone who thrives in an extremely fast paced and high-pressure environment. Our ideal candidate must display a deep affinity with Dover Street Market and be able to translate our brand identity across all projects and platforms.

Responsibilities include but are not limited to:

Marketing/CRM 

  • Act as the principle contact point for all marketing initiatives at Dover Street Market (Retail, Client Services, eCommerce, Social and Web)
  • Able to engage with our clients in a deep and meaningful way for key marketing moments each season. Including but not exclusive to global DSM, Comme des Garçons and brand partnership initiatives.
  • Responsible for creating client engagement plans and giving clear instruction to retail and web teams, always ensuring success is measured through KPI.
  • Must be able to propose, create and execute moments of energy for the business, ensuring that the DSM client is always considered and looked after
  • Work in close partnership with Head of PR for all press and event activations
  • Manage brand relationships
  • Work alongside the CRM analyst to devise and implement dedicated CRM activations to acquire, retain and reward clients and give clear instruction to retail and web teams
  • Must work across our entire organisation ensuring the customer is always placed at the centre of marketing plans (e.g Retail, eCommerce, VIP Services, Customer Services)

Experience required

  • Experience shaping global marketing strategies within a fashion or luxury retail environment, managing stakeholders from multiple departments
  • At least 7 years’ experience in fashion or luxury retail marketing
  • Demonstrated experience with implementing digital & marketing initiatives that scale to support a retailer with many brand partners.
  • Strong analytical skills – you’ll be comfortable analysing large sums of marketing data and efficient in providing data driven insight
  • Strong leadership skills to inspire, motivate and build solid working relationship
  • Knowledge and connection with the Dover Street Market brand
  • Analytical and always focused on delivering strong commercial outcomes
  • Always abreast of industry developments and have the ability to translate this knowledge into actionable guidance for DSM and brand partners
  • Ability to manage and turnaround complex and challenging brand relations
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